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Some methodological issues of managing processes of making and improving car models
- Authors: 1 11
-
Affiliations:
- Joint-Stock Company «Avtovaz», Togliatti
- Issue: Vol 2, No 2 (2003)
- Pages: 48-53
- Section: ISSUE WITHOUT SECTION
- URL: https://journals.ssau.ru/vestnik/article/view/156
- DOI: https://doi.org/10.18287/2541-7533-2003-0-2%20(4)-48-53
- ID: 156
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Abstract
The paper discusses some standard methodological research guide lines in dealing with problems of improving car models.
About the authors
1 1
Joint-Stock Company «Avtovaz», Togliatti
Author for correspondence.
Email: sadohina@ssau.ru
Russian Federation
References
- Азоев Г. Л. Развитие организационных структур автомобильных компаний в условиях усиления конкуренции // Маркетинг, № 2, 1996. С. 33-46.
- Голубков Е. П. Маркетинговые исследования. М.: Финпресс, 1998. С. 340.
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