METHODOLOGICAL APPROACHES TO ASSESSING COMPETITIVENESS OF AN INDUSTRIAL ENTERPRISE

Basic methodological approaches to assessing competitiveness of an industrial enterprise that takes part in foreign economic activity are considered. Analysis of the main indicators that influence the efficiency of a company's market activity is carried out, which makes it possible to assess the competitive status of the company. To be successful in the new market system based on direct competition with foreign companies home enterprises should adequately estimate their place in the system and clearly understand how well the intracompany scientific, production, technological, personnel and organizational resources conform to the current market needs and what can be done to achieve this conformity in the foreseeable future.