Reputation of enterprises competing in the market from the point of view of consumers

Abstract

The paper deals with the competitiveness of industrial enterprises by such a qualitative index as their reputation from the point of view of consumers. A model is also discussed which describes the target function of the enterprise that invests in its reputation.

About the authors

D. Yu. Ivanov

Samara State Aerospace University

Author for correspondence.
Email: vest@ssau.ru
Russian Federation

Ye. V. Kirilina

Samara Space Rocket Centre “TsSKB-Progress”

Email: vest@ssau.ru
Russian Federation

References

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