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Reputation of enterprises competing in the market from the point of view of consumers
- Authors: Ivanov D.Y.1, Kirilina Y.V.2
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Affiliations:
- Samara State Aerospace University
- Samara Space Rocket Centre “TsSKB-Progress”
- Issue: Vol 8, No 1 (2009)
- Pages: 197-200
- Section: HUMANITIES
- URL: https://journals.ssau.ru/vestnik/article/view/650
- DOI: https://doi.org/10.18287/2541-7533-2009-0-1(17)-197-200
- ID: 650
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Abstract
The paper deals with the competitiveness of industrial enterprises by such a qualitative index as their reputation from the point of view of consumers. A model is also discussed which describes the target function of the enterprise that invests in its reputation.
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About the authors
D. Yu. Ivanov
Samara State Aerospace University
Author for correspondence.
Email: vest@ssau.ru
Russian Federation
Ye. V. Kirilina
Samara Space Rocket Centre “TsSKB-Progress”
Email: vest@ssau.ru
Russian Federation
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