Managing the competitiveness of non – commercial organizations in modern economic system

Abstract

The paper proposes an economic and mathematical model of managing the competitiveness of Image, press – quality and graduates’ placing in jobs are chosen as the most important factors. Image management is illustrated by the example of educational services market.

About the authors

International Market Institute, Samara

Author for correspondence.
Email: sadohina@ssau.ru
Russian Federation

References

  1. Медынский В. Г. Инновационный менеджмент: Учебник / М.: Инфра-М, 2002.

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