Models of economic agents’ interaction in conditions of an asymmetric information structure

The paper presents a complex mechanism for the coordination of economic agents’ interests in the chain of interactions «firm-worker-consumers» designed on the basis of the contract the ory. All the models and mechanisms developed by taking into account the asymmetry of information are presented, with a distributor pharmaceutical firm taken as an example. The application of the models developed provides the conditions for the internal and external coordination of economic agents’ interests in conditions of discrete probabilistic indefinite enessand increases the efficiency of the firm’s functioning.