Social investments as a form of manifestation of corporate business responsibility

Abstract

The paper analyses the necessity of developing conceptual foundations for efficient use of social investments as a form of manifesting corporate social responsibility of business and elaborating scientific and practical recommendations for their use. Material, technological, intellectual and other resources, as well as companies’ financial assets directed to the realization of social programmers with a view to achieving the effect capable of long-term impact on the image of business, improving its reputation, increasing profits and the company’s capitalization are considered as social investment of business. The investments of business into its own social development are considered as internal social investments of business. Experience of western countries is analyzed and compared with the existing Russian practice.

About the authors

1 1

Russian Academy of Public Service Supervised by the President of Russia, Moscow

Author for correspondence.
Email: sadohina@ssau.ru
Russian Federation

References

  1. Исаев С. Социальная реклама - что это такое? // www.statya.ru.
  2. Федеральный закон “О рекламе” № 108-ФЗ (в ред. Федеральных законов от 18.06.2001 № 76-ФЗ, от 14.12.2001 № 162-ФЗ, от 30.12.2001 № 196-ФЗ).
  3. Данилов В. Социальная реклама - не промывание мозгов // Известия. 17 марта 2003 года.
  4. Анохин В. Рекламисты создают СССР. // www.russianfocus.ru.

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