DISCURSIVE MARKERS OF GLOBALIZATION IN THE CONTEXT OF CROSS-CULTURAL COMMUNICATION
- Authors: Kharkovskaya A.A.1
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Affiliations:
- Samara National Research University
- Issue: Vol 22, No 3.2 (2016)
- Pages: 171-174
- Section: Articles
- URL: https://journals.ssau.ru/hpp/article/view/4581
- DOI: https://doi.org/10.18287/2542-0445-2016-22-3.2-171-174
- ID: 4581
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Abstract
The present paper is aimed at considering the leading cross-cultural communication experts’ points of view on the role and status of Modern Business English within the intercultural business space. The description is supported by systemic arrangement of linguistic illustrations based on the annual ‘business buzzwords lists’. The discursive markers of globalization discovered in the process of analysis reflect the priorities within the modern English business communication space.
About the authors
A. A. Kharkovskaya
Samara National Research University
Author for correspondence.
Email: morenov.sv@ssau.ru
ORCID iD: 0000-0002-1825-0097
Russian Federation
References
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