CITATION AS REALIZATION OF THE PHENOMENON OF INTERTEXTUALITY IN THE TOURIST ADVERTISING DISCOURSE

Abstract

This article deals with investigating citations in the texts of tourist advertising discourse and with building up the typology of advertising tourist texts within this discourse. The typological classification is carried out here on the basis of intertextuality. The latter forms both the external and internal structural plans of the text, defines its pragmatic orientation and functional stylistic organization of the text.

About the authors

E.A. Mishina

Plekhanov Russian University of Economics

Author for correspondence.
Email: morenov.sv@ssau.ru

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Copyright (c) 2011 Mishina E.

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