Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University355910.18287/2542-0445-2011-17-7-93-98CITATION AS REALIZATION OF THE PHENOMENON OF INTERTEXTUALITY IN THE TOURIST ADVERTISING DISCOURSEMishinaE.A.morenov.sv@ssau.ruPlekhanov Russian University of Economics0107201117793980103201701032017Copyright © 2011, Mishina E.2011This article deals with investigating citations in the texts of tourist advertising discourse and with building up the typology of advertising tourist texts within this discourse. The typological classification is carried out here on the basis of intertextuality. The latter forms both the external and internal structural plans of the text, defines its pragmatic orientation and functional stylistic organization of the text.