Cite item


The article is devoted to determining the place and role of such type of strategies as contact strategies in interactive paired complex «electronic article – electronic comment» in German discursive political practice. As the material for this study, primary messages about political occurrences from the leading German newspapers «ZEIT ONLINE», «Süddeutsche Zeitung» and the journal «SPIEGEL ONLINE» as well as secondary texts in the form of comments from the readership were selected. The language analysis proves that the strategic activity in given form of discourse is a complex multi-faceted process caused by the intentions of the message addresser on the one hand, and by the conditions of interaction within the Internet space on the other hand.

The rationale of this study is determined by considering the language realization of one or a combination of contact strategies allocated to the working classification. The author focuses on using means of various levels of the German language as well as non-verbal components in the processes of imposition, intentional change or substitution of strategies. It is noted that the strategic program of the addresser of the electronic message is not always correctly recognized by the recipient and does not always find a continuation in the electronic comment often the secondary product radically contradicts the original text.

The author thinks that scientific novelty of the study is in the case of the political discourse of electronic German media commentators choosing certain strategic models can transfer the polemic based on what they read in an electronic article into a completely new direction focusing on their own given strategic course. Contact strategies organizing interaction and mutual understanding of participants in indirect, but close in electronic space to direct communication are an important key in discovery the underlying author’s strategy and often the strategy of the German press as a whole.

About the authors

М. А. Cherezova

Samara Law Institute of the Federal Penitentiary Service of Russia

Author for correspondence.
ORCID iD: 0000-0002-7045-4310

Candidate of Philological Sciences, Deputy Head of the Department of Philosophy and General Humanities, major in the internal services


  1. Dijk 2005 – Dijk T.А.van. Ideology and discourse. A Multidisciplinary Introduction. Barcelona: Pompeu Fabra University, 2005, 118 p. Available at: (accessed 09.09.2019) [in English].
  2. Voznesenskaya 2010 – Voznesenskaya Ju.V. Rechevye strategii konflikta v nemetskoi politicheskoi kommunikatsii: na materiale parlamentskikh debatov v Bundestage: dis. ... kand. filol. nauk [Conflict Speech Strategies in German Political Communication: Based on the Bundestag Parliamentary Debate: Candidate’s of Philological sciences thesis]. SPb., 2010, 185 p. Available at: (accessed 09.09.2019) [in Russian].
  3. Gorbachev 2001 – Gorbachev E.V. Semanticheskie strategii predvybornoi kommunikatsii v FRG (na materiale soobshchenii dlya pressy fraktsii KhDS/KhSS v Bundestage 1998 g.): avtoref. dis. … kand. filol. nauk [Semantic strategies for campaign communication in Germany (based on press releases from the Christian
  4. Democratic Union / Cristian Social Union faction in the Bundestag in 1998): author’s abstract of Candidate’s of Philological Sciences thesis]. Samara, 2001, 18 p. Available at: [in Russian].
  5. Issers 2008 – Issers O.S. Kommunikativnye strategii i taktiki russkoi rechi: monografiya [Communicative strategies and tactics of Russian speech: monograph]. М.: Izd-vo LKI, 2008, 288 p. Available at: (accessed 09.09.2019) [in Russian].
  6. Karakulova 2016 – Karakulova S.Sh. Realizatsiya mitigativnoi strategii smyagcheniya otsenki v interv'yu s nemetskimi politikami [Realization of Mitigative Strategy of Estimation Mitigation in Interviews with German Politicians]. Nauchnyi dialog [Scientific Dialogue], 2016, no. 2 (50), pp. 52–62. Available at: (accessed 09.09.2019) [in Russian].
  7. Kiselev 2012 – Kiselev A.Yu. Adresnye strategii v nauchno-populyarnom diskurse (na materiale nemetskogo yazyka): avtoref. dis. ... kand. filol. nauk [Address strategies in popular science discourse (based on German language material): author’s abstract of Candidate’s of Philological sciences thesis]. Samara, 2012, 22 p. Available at: (accessed 09.09.2019) [in Russian].
  8. Kryachkova 2015 – Kryachkova A.P. Realizatsiya strategii diskreditatsii opponenta v politicheskikh debatakh nemetskogo Bundestaga [The Realization of Opponent Discrediting Strategy in Political Debates of the German Bundestag]. Filologicheskie nauki. Voprosy teorii i praktiki [Philological Sciences. Issues of Theory and Practice], 2015, no. 10–1(52), pp. 89–92. Available at: (accessed 09.09.2019) [in Russian].
  9. Lapshina 2009 – Lapshina A.Yu. Kommunikativnaya strategiya neyavnogo upravleniya v mezhzhanrovom prostranstve narrativnogo interv'yu: na materiale nemetskogo yazyka: dis. ... kand. filol. nauk [Communicative strategy of implicit control in the intergenre narrative interview: on the material of the German language: Candidate’s of Philological Sciences thesis]. Samara, 2009, 187 p. Available at: (accessed 09.09.2019) [in Russian].
  10. Sineokaya 2019 – Sineokaya N.A. Maskulinnye kommunikativnye strategii i taktiki (na materiale interv'yu zhenshchin-politikov v Germanii) [Masculine Communication Strategies and Tactics in the Female Political Discourse (on the example of Women Politicians’ Interviews in Germany)]. Verkhnevolzhskii filologicheskii vestnik [Verhnevolzhski philological bulletin], 2019, no. 1, pp. 115–122. doi: 10.24411/2499-9679-2019-10321 [in Russian].
  11. Tumanova 2016 – Tumanova G.A. Kommunikativnaya strategiya ubezhdeniya i osobennosti ee realizatsii v politicheskom diskurse (na materiale russkogo i nemetskogo yazykov): avtoref. dis. ... kand. filol. nauk [Communicative strategy of persuasion and features of its realization in political discourse (based on Russian and German languages): author’s abstract of Candidate’s of Philological sciences thesis]. M., 2016, 22 p. Available at: (accessed 09.09.2019) [in Russian].
  12. Filinskii 2002 – Filinskii A.A. Kriticheskii analiz politicheskogo diskursa predvybornykh kampanii 1999–2000 gg.: dis. … kand. filol. nauk [Critical analysis of the political discourse of the election campaigns of 1999–2000: Candidate’s of Philological sciences thesis]. Tver, 2002, 163 p. Available at: (accessed 09.09.2019) [in Russian].
  13. Habermas 2001 – Habermas Jü. Moral'noe soznanie i kommunikativnoe deistvie [Moral consciousness and communicative action]. SPb.: Nauka, 2001, 381 p. Available at: [in Russian].
  14. Cherezova 2017 – Cherezova M.A. Interaktivnyi parnyi kompleks v elektronnykh SMI FRG [Interactive Paired Complex in Electronic Medias of the Federal Republic of Germany]. Nauchnyi dialog [Scientific Dialogue], 2017, no. 8, pp. 141–153. doi: 10.24224/2227-1295-2017-8-141-153 [in Russian].
  15. Sheigal 2000 – Sheigal E.I. Semiotika politicheskogo diskursa: monografiia [Semiotics of Political Discourse: monograph]. Volgograd: Peremena, 2000, 368 p. Available at: [in Russian].

Copyright (c) 2019 Cherezova М.А.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies