DUALITY OF HEADINGS OF ARTICLES IN PERIODICALS (BASED ON GERMAN ECONOMIC PRESS)

Abstract

The present research deals with distinctive features of article headings in German economic press that indicate their duality. A heading can be a separate piece of literary work or an element of text. The process of heading’s interpretation is showed with the help of a feature heading. A heading contains both individual features of the journalist and some specific features of the style of a periodical and its conceptual ideas. The presence of headings in contemporary German-speaking economic discourse is optional. Some short newspaper articles with a common rubric are given as an example.

About the authors

S. V. Chertousova

Ogarev Mordovia State University

Author for correspondence.
Email: morenov.sv@ssau.ru
ORCID iD: 0000-0002-1825-0097
Russian Federation

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