Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University466210.18287/2542-0445-2016-22-3.2-315-318UnknownDUALITY OF HEADINGS OF ARTICLES IN PERIODICALS (BASED ON GERMAN ECONOMIC PRESS)ChertousovaS. V.morenov.sv@ssau.ruhttps://orcid.org/0000-0002-1825-0097Ogarev Mordovia State University02032016223.23153180206201702062017Copyright © 2016, Chertousova S.V.2016<p>The present research deals with distinctive features of articleheadings in German economic press that indicate their duality.A heading can be a separate piece of literary work or an element oftext. The process of headings interpretation is showed with thehelp of a feature heading. A heading contains both individual featuresof the journalist and some specific features of the style of a periodicaland its conceptual ideas. The presence of headings in contemporaryGerman-speaking economic discourse is optional. Some shortnewspaper articles with a common rubric are given as an example.</p>heading, economic discourse, duality, informative heading, feature heading.заголовок, экономический дискурс, двойственность, информирующий заголовок, интригующий заголовок.[1. Wulff H.J. Semiotische Dimensionen des Titels. In: Zur Textsemiotik des Titels. Münster: MAkS Publikationen, 1985, pp. 157–198 [in German].][2. Ronginskii V.M. Semanticheskaia struktura gazetnogo zagolovka i problema ikh aktualizatsii [Semantic structure of newspaper headings and the problem of their actualization]. Problema leksicheskoi i kategorial’noi semantiki [Problem of lexical and categorial semantics]. Simferopol’, 1982, no. 2, pp. 11–26 [in Russian].][3. Lazareva E.A. Zagolovok v gazete: ucheb. posobie. 2-e izd., dop. i pererab. [Heading in a newspaper: work book. 2nd edition, enlarged and revised]. Ekaterinburg: Izd-vo Ural. un-ta, 2004, 84 p. [in Russian].][4. Turaeva Z.Ya. Lingvistika teksta [Text linguistics]. M.: Prosveshchenie, 1986, 127 p. [in Russian].][5. Zekieva P.M. Zagolovochnyi kompleks kak tekhnicheskii konstrukt ritoricheskoi modal’nosti v nemetskoi publitsistike: avtoref. dis. ... kand. filol. nauk: 10.02.04 [Heading complex as a technical construct of rhetoric mood in German journalism: Extended abstract of Candidate’s of Philological Sciences thesis: 10.02.04]. Pyatigorsk, 2012, 24 p. [in Russian].][6. Handelsblatt, 2011, no. 45, 80 p. [in German].][7. Vasil’eva T.V. Zagolovok v kognitivno–funktsional’nom aspekte (na materiale sovremennogo amerikanskogo rasskaza): dis. ... kand. filol. nauk: 10.02.04 [Heading in cognitive and functional aspect (based on contemporary American stories): Candidate’s of Philological Sciences thesis: 10.02.04]. M., 2005, 246 p. [in Russian].][8. Der Spiegel, 2010, no. 5, 146 p. [in German].][9. Der Spiegel, 2012, no. 12, 152 p. [in German].][10. Der Spiegel, 2012, no. 8, 152 p. [in German].][11. Gurevich S.M. Gazeta: vchera, segodnia, zavtra [Newspaper: yesterday, today, tomorrow]. M.: Aspekt-Press, 2004, 288 p. [in Russian].][12. Shostak M.I. Zhurnalist i ego proizvedenie: prakticheskoe posobie [Journalist and his writing: practical guide]. M.: Gendal’f, 1998, 96 p. [in Russian].][13. Lukin V.A. Khudozhestvennyi tekst: Osnovy teorii i elementy analiza [Literary text: theoretical framework and elements of analysis]. M.: Izdatel’stvo «Os’-89», 1999, 192 p. [in Russian].]