STEREOTYPE «DER HÄSSLICHE SCHWABE» IN GERMAN MASS-MEDIA DISCOURCE

Abstract

The paper deals with the problems of ethnic stereotypes and their usage in the mass media discourse. In cognitive ethnolinguistics, stereotypes are considered to be the constituents of linguistic and cultural representations of the world. The paper focuses on main hetero-and auto stereotypes of Swabians, an ethnic German people. Swabians are now in the focus of media discourse in Germany, this is due to the growth of cross-cultural tensions in certain regions of the country, especially in Berlin. Notwithstanding mostly economic causes of tension, this social conflict is mistakenly interpreted as ethnic, this leads to the manifestation of xenophobia.

About the authors

A. I. Pichkur

Samara National Research University

Author for correspondence.
Email: morenov.sv@ssau.ru
ORCID iD: 0000-0002-1825-0097
Russian Federation

References

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