SEMANTIC-PRAGMATIC SPECIFICS OF ABSTRACT NOUNS IN THE ENGLISH-LANGUAGE ADVERTISING TEXTS
- Authors: Balashova E.S.1
-
Affiliations:
- Mordov State universitz
- Issue: Vol 22, No 3.1 (2016)
- Pages: 102-106
- Section: Articles
- URL: https://journals.ssau.ru/hpp/article/view/4285
- DOI: https://doi.org/10.18287/2542-0445-2016-22-3.1-102-106
- ID: 4285
Cite item
Full Text
Abstract
The article presents an analysis of semantic-pragmatic structures
of abstract nouns, focused on the specifics of description and
explanation of the content, the structure of language units. Stages
are revealed in the study of this problem, it was found that the
ratio of social designated meaning of the word and value of the
speaking person treats the concept of field model of speech, according
to which it is a collection of signs, organized by certain laws in its
structure. The analysis revealed a change in the content of dialectics
of abstract concepts its functions and competence. The article
noted the dynamics of development processes in the social
communication system. In this regard, attention is drawn on the
prospects for further study, in particular, on the study of the
structure of a word, in terms of value and communicative intention
in modern English.
About the authors
E. S. Balashova
Mordov State universitz
Author for correspondence.
Email: morenovsv@ssau.ru
ORCID iD: 0000-0002-1825-0097
References
- Kyonig T. Psikhologiia reklamy, ee sovremennoe sostoianie i prakticheskoe znachenie
- [Psychology of advertisement, its modern state and practical meaning]. M., 271 p.
- [in Russian].
- Leont’ev A.A. Iazyk, rech’, rechevaia deiatel’nost’ [Language, speech and speech activity].
- M., [in Russian].
- Linskii L. Referentsiia i referenty [Referencing and referents]. In: Novoe v zarubezhnoi
- lingvistike [New in foreign linguistics]. M.: Progress, Issue 13. P. 161–178 [in Russian].
- Paducheva E.V. Vyskazyvanie i ego sootnesennost’ s deistvitel’nost’iu [Utterance and its
- correlation with reality]. M.: Nauka, 271 р. [in Russian].
- Sysov I.P. O dvukh putiakh issledovaniia soderzhaniia teksta [On two ways of investigation
- of text content]. In: Znachenie i smysl rechevykh obrazovanii [Value and meaning of speech
- formations]. Kalinin, P. 11–24 [in Russian].
- Field J. Psycholinguistics, The key concepts. L.; N. Y.: Routledge, 2004. 336 p. [in English].
- Gibbs R.W., Jr. Introspection and cognitive linguistics: should we trust our own intuitions?
- Annual Review of Cognitive Linguistics, Vol. 4, P. 135–151 [in English].
- Glaz A. The Dynamics of Meaning: Exploration in the Conceptual Domain of Earth.
- Lublin: Maria Curie-Sklodowska university press, 209 p. [in English].
- Gvishiani N. Current issues in corpus linguistics. In: Kognitivnaia lingvistika; Novye
- problemy poznaniia. Vyp. [Cognitive linguistics. New problems of cognition. Issue 5]. M.;
- Ryazan: IIa RAN; Riaz. gos. un-t im. S.A. Esenina, P. 20–30 [in English].
- Wierzbicka A. Semantics, Culture and Cognition. Universal Human Concepts in CultureSpecific
- Configurations. N. Y.; Oxford, 487 p. [in English]
Supplementary files
