SEMANTIC-PRAGMATIC SPECIFICS OF ABSTRACT NOUNS IN THE ENGLISH-LANGUAGE ADVERTISING TEXTS

Abstract

The article presents an analysis of semantic-pragmatic structures

of abstract nouns, focused on the specifics of description and

explanation of the content, the structure of language units. Stages

are revealed in the study of this problem, it was found that the

ratio of social designated meaning of the word and value of the

speaking person treats the concept of field model of speech, according

to which it is a collection of signs, organized by certain laws in its

structure. The analysis revealed a change in the content of dialectics

of abstract concepts its functions and competence. The article

noted the dynamics of development processes in the social

communication system. In this regard, attention is drawn on the

prospects for further study, in particular, on the study of the

structure of a word, in terms of value and communicative intention

in modern English.

 

About the authors

E. S. Balashova

Mordov State universitz

Author for correspondence.
Email: morenovsv@ssau.ru
ORCID iD: 0000-0002-1825-0097

References

  1. Kyonig T. Psikhologiia reklamy, ee sovremennoe sostoianie i prakticheskoe znachenie
  2. [Psychology of advertisement, its modern state and practical meaning]. M., 271 p.
  3. [in Russian].
  4. Leont’ev A.A. Iazyk, rech’, rechevaia deiatel’nost’ [Language, speech and speech activity].
  5. M., [in Russian].
  6. Linskii L. Referentsiia i referenty [Referencing and referents]. In: Novoe v zarubezhnoi
  7. lingvistike [New in foreign linguistics]. M.: Progress, Issue 13. P. 161–178 [in Russian].
  8. Paducheva E.V. Vyskazyvanie i ego sootnesennost’ s deistvitel’nost’iu [Utterance and its
  9. correlation with reality]. M.: Nauka, 271 р. [in Russian].
  10. Sysov I.P. O dvukh putiakh issledovaniia soderzhaniia teksta [On two ways of investigation
  11. of text content]. In: Znachenie i smysl rechevykh obrazovanii [Value and meaning of speech
  12. formations]. Kalinin, P. 11–24 [in Russian].
  13. Field J. Psycholinguistics, The key concepts. L.; N. Y.: Routledge, 2004. 336 p. [in English].
  14. Gibbs R.W., Jr. Introspection and cognitive linguistics: should we trust our own intuitions?
  15. Annual Review of Cognitive Linguistics, Vol. 4, P. 135–151 [in English].
  16. Glaz A. The Dynamics of Meaning: Exploration in the Conceptual Domain of Earth.
  17. Lublin: Maria Curie-Sklodowska university press, 209 p. [in English].
  18. Gvishiani N. Current issues in corpus linguistics. In: Kognitivnaia lingvistika; Novye
  19. problemy poznaniia. Vyp. [Cognitive linguistics. New problems of cognition. Issue 5]. M.;
  20. Ryazan: IIa RAN; Riaz. gos. un-t im. S.A. Esenina, P. 20–30 [in English].
  21. Wierzbicka A. Semantics, Culture and Cognition. Universal Human Concepts in CultureSpecific
  22. Configurations. N. Y.; Oxford, 487 p. [in English]

Statistics

Views

Abstract: 1208

PDF (Russian): 457

Dimensions

PlumX

Refbacks

  • There are currently no refbacks.

Copyright (c) 2016 Balashova E.S.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies