TRAINING OF SPECIALISTS OF PUBLIC RELATIONS: RETROSPECTIVE ANALYSIS

Abstract

In the article the problem of professional training of specialists in public relations is viewed, various approaches to the understanding of the concept «public relations» are also viewed, basic stages in the development of this type of professional activity in Russia are defined.

About the authors

N. O. Kuynetsova

Samara State University

Author for correspondence.
Email: morenovsv@ssau.ru
ORCID iD: 0000-0002-1825-0097

References

  1. Ivanchenko G.V. Reality of Public relations. M.: Smysl, 1999. 156 p. (in Russ.)
  2. Shishkina M.A. Public relations in the system of social management. Spb.: Izd-vo SPbGU, 2002, 448 p. (in Russ.)
  3. D’iakova E., Trakhtenberg E. What do we want to certify? Sovetnik. 2001. no.4 (64), p. 9–10. (in Russ.)
  4. Shishkin D.P. History of PR in Russia: problems of periodization, Peterburg school of PR: from theory to practice: Collection of articles. SPb.: Roza mira,2004. Ed. 2, p. 143–150. (in Russ.)
  5. Pochekaev R.Yu. History of public relations. SPb.: Piter, 2007, 288 p.(i Russ.)
  6. Site of Association of Teachers on public relations. Available at: http: //www.apso-ru.ru, free (accessed: 25.04.2014).

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