Vestnik of Samara University. History, pedagogics, philologyVestnik of Samara University. History, pedagogics, philology2542-04452712-8946Samara National Research University394210.18287/2542-0445-2014-20-5-206-209UnknownTRAINING OF SPECIALISTS OF PUBLIC RELATIONS: RETROSPECTIVE ANALYSISKuynetsovaN. O.morenovsv@ssau.ruhttps://orcid.org/0000-0002-1825-0097Samara State University010520142052062091403201714032017Copyright © 2014, Kuynetsova N.O.2014<h4>In the article the problem of professional training of specialists in public relations is viewed, various approaches to the understanding of the concept public relations are also viewed, basic stages in the development of this type of professional activity in Russia are defined.</h4>retrospective analysis, expert in public relations, «public relations»ретроспективный анализ, специалист по связям с общественностью, «паблик рилейшнз»[1. Ivanchenko G.V. Reality of Public relations. M.: Smysl, 1999. 156 p. (in Russ.)][2. Shishkina M.A. Public relations in the system of social management. Spb.: Izd-vo SPbGU, 2002, 448 p. (in Russ.)][3. D’iakova E., Trakhtenberg E. What do we want to certify? Sovetnik. 2001. no.4 (64), p. 9–10. (in Russ.)][4. Shishkin D.P. History of PR in Russia: problems of periodization, Peterburg school of PR: from theory to practice: Collection of articles. SPb.: Roza mira,2004. Ed. 2, p. 143–150. (in Russ.)][5. Pochekaev R.Yu. History of public relations. SPb.: Piter, 2007, 288 p.(i Russ.)][6. Site of Association of Teachers on public relations. Available at: http: //www.apso-ru.ru, free (accessed: 25.04.2014).]