IMAGE-BUILDING COMPETENCE OF A UNIVERSITY PROFESSOR: ESSENCE AND STRUCTURE

Abstract

In the article the requirements to the activity of a university professor in conditions of massification, consumerization, informatization, continuity of higher education are analyzed and the need of formation of image building competence of a university professor. The specific character of professional image of a university professor is viewed, the essence and structure of image-building competence of a university professor is simulated.

About the authors

E. Yu. Sysoeva

Samara State University

Author for correspondence.
Email: morenovsv@ssau.ru
ORCID iD: 0000-0002-1825-0097

References

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