FUNCTIONAL PARADIGM OF DEICTIC MEANS IN AMERICAN PRESIDENTS' INAUGURAL SPEECHES IN XX–XXI CENTURIES

The article studies the linguopragmatic potential of deictic means in inaugural addresses of American presidents from 1913 to 2013. Inaugural addresses are considered to be a special traditional genre of political discourse and therefore they possess some linguistic instruments that lead to success in communication. Deixis is one of such instruments. Being a category of pragmatics deixis is polyfunctional. Using deictic means in speech American presidents perform needed linguistic manipulations, apply communicative strategies of positive self-presentation, appeal to the feeling of national pride, create the image of enemy the nation needs to fight with, inspire the idea of unity and equality among politicians and common citizens.