THE RECEPTION OF GLAMOUR IN POSTSOVIET SOCIAL IMAGINATION

This article is focused on the influence of Glamour on social imagination of post-Soviet people. The goal of the article is to consider how perception of Glamour change affects the process of new identity of «post-Soviet man» formation. Two important aspects of modern popular culture: first, media existence of Glamour that generates new fashion images, second, how this Glamour ideology affects fashion industry in Russia are viewed in the article. Glamour has its own place in the system of images of modern Russian mass culture. Reframe and perception of Glamour demonstrates painful points of acquisition of identity, new forms of femininity.