About some ways of studying media discourse in contemporary Russian linguistics

The article is devoted to the description of the main contemporary ways of studying mass media language. Due to its global penetration and influence on all spheres of communication, the research of its functioning becomes the main aspect of foreign and Russian scientific works. The dominating cognitive-discourse paradigm interprets a text in accordance with the communicative situation and cognitive peculiarities of the participants of such communication and gives an opportunity to study mass media texts as a media discourse which includes different aspects of language usage in print and electronic media as well as peculiarities of the channel of communication: television, radio, newspapers, the Internet. As a result, it becomes necessary not only to distinguish new grounds of classification media texts but also to establish the methods of analysis and describe its influence on other spheres of language usage. The main aim of the article is to analyze the most widespread ways of studying mass media language in contemporary Russian linguistics that leads to the understanding of modern tendencies of researching such texts. The author has chosen such trends as media linguistics, media stylistics and discourse-sphere that are the most prominent ways of mass media language interpretation in the scientific society resulting in the great number of articles and monographs not only by the authors of these theories but also by their adherents. The result of this article is the systematic description of these theories, their classification and peculiar methods of investigation.