FUNCTIONAL PROPERTIES OF IRONY IN BUSINESS ENGLISH DISCOURSE


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Abstract

The article focuses on irony as an illustration of one of the topical trends in business communication, that of evolving deconventionalisation and functional deregulation of Business English discourse. Irony is analyzed as means of enhancing figurativeness that generates new sense components in discourse. The author comes to the following conclusion: considering that business circles accept English communicative models as authoritative, and non-native
speakers follow their style, this verbal means is worth special attention in teaching business communication. Thus irony as a means of business rhetoric deserves profound investigation in terms of its use for increasing communicative efficiency and for more profound perception of foreign culture.

About the authors

E. V. Ponomarenko

Moscow State Institute of International Relations (MGIMO University)

Author for correspondence.
Email: morenov.sv@ssau.ru
ORCID iD: 0000-0002-1825-0097
Russian Federation

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