This article discusses the process of radical changes of the
Institute of journalism. For its treatment the author suggests to use
the sociological definition of deinstitutionalization. The causes of
this process, in particular free access to the information and the
development of technical means that allow retransmitting the same
message in different channels repeatedly. Deinstitutionalization
itself is treated as post modernistic phenomenon, and in the most
general approximation can be described by classical metaphor of
transition from the root consciousness to the rhizome.
Deinstitutionalization engenders a number of problems, such as
the problem of text authorship, the problem of incompetence, the
problem of accuracy of information, etc. that can be investigated
in line of modern social theories.

About the authors

Z. O. Serebryakova

Samara State University

Author for correspondence.
ORCID iD: 0000-0002-1825-0097


  1. Osipov G.V., Kravchenko A.I. Institutional sociology. Modern Western Sociology. Dictionary. M., 1990. [in Russian]
  2. Yastrebov V.S. Organization of psychiatric help: Historical sketch. Guidance on psychiatry. A.S. Tiganov (ed.). M., 1999, Vol. 1. [in Russian]
  3. Volodina Yu.A., Matyash N.V., Sidorina M.S. Deinstitutionalization of orphaned children in open sociocultural space. Monograph. M., 2012. [in Russian]
  4. Derner K. Citizen and Madness. On the social history and scientific sociology of psychiatry. Translation by I.Ya. Sapozhnikova, M.V. Umanskaya (ed.). M., 2006. [in Russian]
  5. Derner K. Good doctor. Textbook of a principal position of a doctor. Translation by I.Ya. Sapozhnikova and E.L. Gushansky, M.V. Kozyrev (ed.). M., 2006. [in Russian]
  6. Lekhtsier V. On deinstitualization. Retrieved from: [in Russian]
  7. Report «Future of market of Russian mass media». International conference of ARPP, 2013. URL: [in Russian]
  8. Korochensky A.P. Sources of crisis of distrust. Main causes of distrust to mass media. Zhurnalistika i mediarynok [Journalism and media market], 2006, no. 12. [in Russian]
  9. Ponzin V.F. Modern mass media between truth and falsehood. Mediaskop [Mediascope], no. 2, 2014. Retrieved from: [in Russian]
  10. Volodina Yu. Cadres in mass media: Quantity doesn’t mean quality. On materials of roundtable conference «Cadres in mass media: problems and ways of their solution», organized by
  11. FAPMC and journal «Journalist». Retrieved from:[in Russian]
  12. Baranova E.A. Process of convergence of mass media and journalistic education. Mediaskop [Mediascope], no. 1, 2010. Retrieved from: http://www.mediascope. [in Russian]
  13. Zasursky Ya.N. Journalistic education in information society. Vestnik Moskovskogo universiteta. Seriia zhurnalistika [Vestnik of Moscow University. Series Journalism], 2006, no. 4,
  14. p. 3–[in Russian]
  15. Marinho S. P., Tarcia L. Challenges and new ways of teaching journalism in times of media convergence. Brazilian journalism research, Vol. 4, no. 2, Semester 2, 2008, pp. 29–53.
  16. Journalism and convergence: why and how traditional mass media turn into multimedia ones. A.G. Kachkaeva (ed.). M., 2010. [in Russian]
  17. Vartanova E.V. To what leads convergence of mass media? Informatsionnoe obshchestvo [Information society], 1999, no. 5, pp. 11–14. [in Russian]
  18. Zasursky I.I. Internet and interactive electronic media: researches: collection of Laboratory of media culture, communication, convergence and digital technologies. M., 2007. [in Russian]
  19. Zinoviev I.V. Journalism in information society: technologic results and creative perspectives. Izvestiia Ural’skogo federal’nogo universiteta. Seriia 1: Problemy obrazovaniia, nauki i kul’tury [Proceedings of Ural Federal University. Ser.1: Problems of education, science and culture], 2012,
  20. no. (98), p. 14–20. [in Russian]
  21. Pavlic J.V. New Media Journalism. 21st Century Communication. A Reference Handbook. Volume 1 & 2. William F. Eadie (ed.). Los Angeles, 2009.
  22. Grant A.,Wilkinson J. Understanding Media Convergence, New York, NY: Oxford university press, 2008, 320 p.
  23. Quinn S. Convergent Journalism: The Fundamentals of Multimedia Reporting. N.Y.: Peter Lang, 2005.
  24. Korochensky A.P. Sources of crisis of distrust. Main causes of distrust to mass media. Zhurnalistika i mediarynok [Journalism and media market], 2006, no. 12. [in Russian]
  25. Deleuse G., GvattariF. Capitalisme et Schizophrйnie 2. MillePlateaux. Transl. Ya.I. Svirsky. M., 2010. [in French]
  26. Schutz A.Conceptual structure of everyday world. Sketchbook on phenomenological sociology. A.Ya. Alkhasov (complier); translation by A.Ya. Alkhasov, N.Ya. Mazlumyanova; Scientific editor of translation G.S. Batygin. M., 2003. [in German]
  27. Vakhshtayn V. Sociology of things and «turn to material» in social theory. Sociology of things. V. Vakhshtayn (ed.). M., 2006, pp. 7–42. [in Russian]
  28. Latur B. On interobjectivity. Sociology of things, transl. by A. Smirnov, V. Vakhshtayn (ed.). M., 2006, pp. 169–198. [in Russian]
  29. Benyamin V. Work of art in the epoch of its technological reproducibility. Introduction, composition, translation and notes by S.A. Romashko. M., 1996, pp. 15–66. [in Russian]
  30. Yunger E. Working man. Domination and Gestalt. Total mobilization. On pain. SPb.: Nauka, 2000. [in Russian]
  31. Valery P. On art. Transl. by V.M. Kozova, introduction by A.A. Vishnevsky. M., 1976. [in Russian]



Abstract: 1330

PDF (Russian): 302




  • There are currently no refbacks.

Copyright (c) 2014 Serebryakova Z.O.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies