STRATEGIC POSITIONING OF RUSSIAN ORGANIZATIONS OF THE SPHERE OF SERVICES IN CONDITIONS OF GLOBALIZATION
- Authors: Tyukavkin N.M.1
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Affiliations:
- Department of Economics of Innovation, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation
- Issue: Vol 6, No 9/2 (2015)
- Pages: 90-96
- Section: ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/5705
- DOI: https://doi.org/10.18287/2542-0461-2015-0-9/2-90-96
- ID: 5705
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Abstract
In the article the principles of strategic positioning of enterprises of the sphere of services in modern conditions are reviewed. The goals of positioning are defined. Algorithm of strategic positioning is presented. Strategic effectiveness of enterprises is shown.
About the authors
N. M. Tyukavkin
Department of Economics of Innovation, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation
Author for correspondence.
Email: morenov.sv@ssau.ru
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