Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University570510.18287/2542-0461-2015-0-9/2-90-96STRATEGIC POSITIONING OF RUSSIAN ORGANIZATIONS OF THE SPHERE OF SERVICES IN CONDITIONS OF GLOBALIZATIONTyukavkinN. M.morenov.sv@ssau.ruDepartment of Economics of Innovation, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation0209201569/290962401201824012018Copyright © 2018, Vestnik of Samara University. Economics and Management2018<span>In the article the principles of strategic positioning of enterprises of the sphere of services in modern conditions are reviewed. The goals of positioning are defined. Algorithm of strategic positioning is presented. Strategic effectiveness of enterprises is shown.</span>integrity of the system, market as a system, integrity level of the market system, backbone market relations, additional marketцелостность системы, рынок как система, уровень целостности рыночной системы, системообразующие рыночные отношения, дополнитель