Cite item

Full Text


The article discusses creative role in the economics of business management with its human capital, but realized on condition its meaningful target focus on the creation of the consumer. At the same time, business management is its «Achilles’ heel»: from the perspective of business economics its hired staff produces not a profit but surplus value, profit is the work of exceptionally consumers. It is shown that besides the two known basic entrepreneurial business management functions (marketing and innovation), there is a third – a permanent extension of human capital of an enterprise, without regard of which the first two can be of little help in achieving acceptable economic results. The definition of the concept of «enlightened business management» as marketing-oriented eupsychic management for technically trained workers and it is necessary in forming social partnership in business management. In this context, enlightened business management acquires the status of social and economic potential for progressive transformation of human civilization in conditions of a new economy and at the same time can be considered as a kind of manifestation of patriotism in market relations.

About the authors

V. T. Kiriltsev

Department of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.

Author for correspondence.


Supplementary files

Supplementary Files

Copyright (c) 2018 Vestnik of Samara University. Economics and Management

This website uses cookies

You consent to our cookies if you continue to use our website.

About Cookies