Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University558710.18287/2542-0461-2015-0-2-55-62BUSINESS MANAGEMENT AND ECONOMICS (PART 2)KiriltsevV. T.morenov.sv@ssau.ruDepartment of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.010220156255622001201820012018Copyright © 2018, Vestnik of Samara University. Economics and Management2018<span>The article discusses creative role in the economics of business management with its human capital, but realized on condition its meaningful target focus on the creation of the consumer. At the same time, business management is its «Achilles’ heel»: from the perspective of business economics its hired staff produces not a profit but surplus value, profit is the work of exceptionally consumers. It is shown that besides the two known basic entrepreneurial business management functions (marketing and innovation), there is a third – a permanent extension of human capital of an enterprise, without regard of which the first two can be of little help in achieving acceptable economic results. The definition of the concept of «enlightened business management» as marketing-oriented eupsychic management for technically trained workers and it is necessary in forming social partnership in business management. In this context, enlightened business management acquires the status of social and economic potential for progressive transformation of human civilization in conditions of a new economy and at the same time can be considered as a kind of manifestation of patriotism in market relations.</span>business management, human capital, economics, social partnership, entrepreneurial activity, intellectual investment, eupsychiaменеджмент бизнеса, человеческий капитал, экономика, социальное партнерство, предпринимательс- кая активность, интеллектуальные