ONTOLOGICAL ASPECTS OF FORMATION OF THE STRATEGY OF COMPETITIVENESS OF ENTERPRISES


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Abstract

The article discusses the evolution of views on the management strategy of competitiveness of enterprises. The concept of competitiveness and factors contributing to its improvement made by the scientists of different economic schools are highlighted.

About the authors

V. A. Vasyaycheva

the Dept. of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

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