Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University533610.18287/2542-0461-2013-0-4-121-125UnknownONTOLOGICAL ASPECTS OF FORMATION OF THE STRATEGY OF COMPETITIVENESS OF ENTERPRISESVasyaychevaV. A.morenov.sv@ssau.ruthe Dept. of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.01042013441211252212201722122017Copyright © 2017, Vestnik of Samara University. Economics and Management2017<p>The article discusses the evolution of views on the management strategy of competitiveness of enterprises. The concept of competitiveness and factors contributing to its improvement made by the scientists of different economic schools are highlighted.</p>competitiveness of enterprisescompetitive advantageinnovationконкурентоспособность предприятийконкурентные преимуществаинновации