MULTIPLE ADDRESSING OF MEDICAL TERMINOLOGY AND BEYOND: ABOUT LINGUISTIC ACTION IN A RADIO BROADCASTS

The subject of the article is the handling of medical terminology in an advice program on the radio. It is called “Gesundheitsgesprдch” (a talk about health) and it is aired on Radio Bayern 2, a public radio station in Bavaria. The dialogue participants in the inner circle are the internist Dr. Koch and experts, the advice-seeking callers on the phone and a host. The audience comes into play as recipients: we can talk about multiple addressing of communication. In the examined episode medical terminology can be translated, with either a lexeme or with a paraphrasis, it can be avoided or left untranslated, or the general language term or a paraphrasis can be supplemented by a medical term afterwards. The dialogue participants in the inner circle show a high level of sensitivity towards comprehension.