SOCIO-CULTURAL BACKGROUND AS AN ELEMENT OF IMPACT IN THE BRITISH PRESS DISCOURSE

The scope of this article is functioning of socio-cultural background as one of the discourse strategies of presenting information in the genre of reviews published in quality and popular printed mediadiscourse. It is claimed that quality and popular press are two polar types of mediadiscourse with diverse target audience. The following problem is raised: whether the information is interpreted adequately in the two types of press according to such extralinguistic factors as social status, cultural environment, the level of education. The application of cognitive discourse approach to the analysis of the genre of reviews is justified. The contrastive linguistic analysis of the reviews of the same stage performance taken from two types of mediadiscourse was carried out. It was revealed that unlike in popular press socio-cultural context serves as one of the most effective strategies of presenting information in quality press, which is the result of different authors’ purposes.