The article considers one of the basic properties of business discourse which promotes evolution of speech in the direction of the given communicative purpose, i.e. the property of functional (pragmatic and semantic) systemacity. The role of verbs of communication in this process is under analysis in terms of new sense components genesis. The authors come to the conclusion that the use of the verbs in question enhances business discourse rhetoric effectiveness.

About the authors

E. V. Ponomarenko


Author for correspondence.
Email: morenovsv@ssau.ru
ORCID iD: 0000-0002-1825-0097

G. A. Parshutina


Email: morenovsv@ssau.ru
ORCID iD: 0000-0002-1825-0097


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