CUSTOMER-ORIENTATION AS A DIRECTION OF IMPROVEMENT OF THE ORGANIZATION OF PROVIDING RITUAL SERVICES


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Abstract

This article discusses the basic principles of a customer-oriented approach to the ritual and funeral services for the population, and also identifies the main directions of modernization of the activities of ritual enterprises.

About the authors

Tatyana Anatolyevna Oruch

Volga Region State University of Service

Author for correspondence.
Email: lioner97@mail.ru

Natalya Aleksandrovna Chuvatkina

Volga Region State University of Service

Email: lioner97@mail.ru

References

  1. Pozdeev P.V. Munitsipal’noe upravlenie predostavleniem ritual’nykh uslug i soderzhaniem mest zakhoronenii: problemy i puti sovershenstvovaniya [Municipal management of the provision of funeral services and maintenance of burial sites: problems and ways to improve]. Nauka segodnya: fundamental’nye i prikladnye issledovaniya [Science today: basic and applied research], 2017, pp. 54–57 [in Russian].
  2. Barkov A., Grachev R. Ritual’nye uslugi kak ob”ekty rynka sotsial’nykh uslug [Funeral services as objects of the market of social services]. Vestnik Saratovskoi gosudarstvennoi yuridicheskoi akademii [Bulletin of the Saratov State Law Academy], 2014, no. 3 (98), pp. 17–26 [in Russian].
  3. Lavrentyeva N.P. Okazanie ritual’nykh uslug: zarubezhnyi opyt [Aggreement on ritual services in foreign law]. Aktual’nye problemy grazhdanskogo prava i grazhdanskogo sudoproizvodstva [Actual problems of civil law and civil justice], 2017, pp. 105–109 [in Russian].
  4. Yalysheva K.N. Problemy v sfere predostavleniya ritual’nykh uslug [Problems in the provision of funeral services]. Rol’ mestnogo samoupravleniya v razvitii gosudarstva na sovremennom etape [Role of local government in the development of state at the present stage], 2017, pp. 390–393 [in Russian].
  5. Strelets E.M., Goloveshko D.V. Osobennosti upravleniya soderzhaniem kladbishch i mest zakhoronenii v regionakh Rossii: programmnyi podkhod [Elektronnyi resurs] [The Funeral Business in the Russian Federation: A Pragmatic Approach to Resolving Management Issues at Cemeteries and Other Burial Sites [Electronic resource]]. Ekonomika i upravlenie [Economics and Management: Research and Practice Journal], 2013, no. 4, pp. 65–70. Available at: https:// elibrary.ru/item.asp?id=19043260 [in Russian].

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Copyright (c) 2018 Татьяна Анатольевна Оруч, Наталья Александровна Чуваткина

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