Marketing management of social and economic systems
- Authors: Chertykovtsev V.K.1
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Affiliations:
- Department of General and Strategic Management, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation.
- Issue: Vol 6, No 9/2 (2015)
- Pages: 309-314
- Section: MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/5736
- DOI: https://doi.org/10.18287/2542-0461-2015-0-9/2-309-314
- ID: 5736
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Abstract
In the article dualistic concept of marketing management of social and economic systems is suggested. The notions of strategy and tactics of management of marketing are defined. On the basis of «The Golden Section» qualitative parameters characterizing the proportion of resource base of social and economic systems aimed at strategic and tactic tasks are received.
About the authors
V. K. Chertykovtsev
Department of General and Strategic Management, Samara State University, 1, Acad. Pavlov Street, Samara, 443011, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
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