MANAGMENT TECHNIQUES AND PRODUCT RELIABILITY LEVEL AND PRICING MODELS AS THE MAIN FACTORS PROVIDING COMPANY COMPETITIVE CAPACITY


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Abstract

The paper demonstrates that a company would maximize sales volume through selection of price and reliability level of the released products for certain demand functions. For this purpose the decision–making model is generated, the pre-requisites of selected criterion maximum occurrence are defined, and stability of market environment is substantiated.

About the authors

G. M. Grishanov

Department of Economics, Samara State Aerospace University, 34, Moskovskoe shosse, Samara, 443086, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

D. U. Ivanov

Department of Industrial Engineering, Samara State Aerospace University, 34, Moskovskoe shosse, Samara, 443086, Russian Federation.

Email: morenov.sv@ssau.ru

References


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