IMPROVEMENT OF MARKETING ACTIVITY OF AN INDUSTRIAL ENTERPRISE


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Abstract

This paper presents an analysis of marketing activity of an industrial enterprise «Stroyservice», and provides basic recommendations for its improvement that will increase competitiveness and efficiency of activity of the investigated organization.

About the authors

J. I. Ryazheva

Master’s student of the direction «Strategic management», Samara State Economic University, Samara, 443090, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

V. A. Vasyaycheva

the Dept. of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.

Email: morenov.sv@ssau.ru

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