IMPROVEMENT OF MARKETING ACTIVITY OF AN INDUSTRIAL ENTERPRISE
- Authors: Ryazheva J.I.1, Vasyaycheva V.A.2
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Affiliations:
- Master’s student of the direction «Strategic management», Samara State Economic University, Samara, 443090, Russian Federation.
- the Dept. of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.
- Issue: Vol 6, No 5 (2015)
- Pages: 33-38
- Section: MANAGEMENT
- URL: https://journals.ssau.ru/eco/article/view/5639
- DOI: https://doi.org/10.18287/2542-0461-2015-0-5-33-38
- ID: 5639
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Abstract
This paper presents an analysis of marketing activity of an industrial enterprise «Stroyservice», and provides basic recommendations for its improvement that will increase competitiveness and efficiency of activity of the investigated organization.
About the authors
J. I. Ryazheva
Master’s student of the direction «Strategic management», Samara State Economic University, Samara, 443090, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
V. A. Vasyaycheva
the Dept. of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.
Email: morenov.sv@ssau.ru
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