Vestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and ManagementVestnik Samarskogo universiteta. Ekonomika i upravlenie Vestnik of Samara University. Economics and Management2542-04612782-3008Samara National Research University563910.18287/2542-0461-2015-0-5-33-38IMPROVEMENT OF MARKETING ACTIVITY OF AN INDUSTRIAL ENTERPRISERyazhevaJ. I.morenov.sv@ssau.ruVasyaychevaV. A.morenov.sv@ssau.ruMaster’s student of the direction «Strategic management», Samara State Economic University, Samara, 443090, Russian Federation.the Dept. of General and Strategic Management, Samara State University, Samara, 443011, Russian Federation.010520156533382201201822012018Copyright © 2018, Vestnik of Samara University. Economics and Management2018<span>This paper presents an analysis of marketing activity of an industrial enterprise «Stroyservice», and provides basic recommendations for its improvement that will increase competitiveness and efficiency of activity of the investigated organization.</span>marketing, efficiency, competitiveness, development, industryмаркетинг, эффективность, конкурентоспособность, развитие, промышленность