FACTORS OF DEVELOPMENT OF SMALL INNOVATIVE ENTREPREURSHIP IN CONDITIONS OF STRICT COMPETITIVE ENVIRONMENT


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Abstract

Modern economic system is characterized by a high degree of overproduction and strong competition. It requires new approaches to the scale of activity of enterprise, management, organization of production and marketing. The author analyzes major factors of development of small enterprise, and their competitiveness in modern market conditions.

About the authors

A. V. Ovchinnikova

the Dept. of Economy, Udmurt State University, 426034, Russian Federation.

Author for correspondence.
Email: morenov.sv@ssau.ru

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Copyright (c) 2012 Vestnik of Samara University. Economics and Management

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