Choosing effective solutions in conflict situations taking into account the interests of stakeholders

When choosing effective tactical and strategic decisions by business entities, it is necessary to take into account the interests of stakeholders. From the point of view of increasing competitiveness, the main importance should be given to competitors, as the most important external stakeholders. Competitors have directly opposite interests to the analyzed economic entities and have a negative impact on their activities, therefore, conflict situations arise. In this paper, we propose a method for selecting effective solutions, taking into account the interests of competitors as the most important stakeholders. The proposed methodology can be used in the analysis of systems for various purposes and includes the formation of the goals of the analyzed object, the identification and selection of competitors and the formulation of strategies of the parties to the conflict. The efficiency matrix is formed using the efficiency functions and the antagonism condition of the analyzed objects. The choice of effective solutions is made by choosing the principle of optimality. A special feature of the proposed methodology is the complex application of theories: competition theory, stakeholder theory, and antagonistic game theory. The proposed methodology can be used to evaluate the effectiveness of systems for various purposes: industrial enterprises, commercial organizations, investment projects, research organizations, etc.