ESSENTIAL CHARACTERISTICS OF «LIBERATED LABOUR» IN MODERN SCIENTIFIC RESEARCH

The labor market is an important indicator of economic development. The primary task of modern scientific research is to find a solution to the issues of development of social and economic well-being in a transformational economy, as the phase of changes and rethinking of experience affects almost all spheres of human activity. The attitude that one has towards their work is also being reconsidered. Human labour is being more and more replaced by machine labour, robotics is being introduced, different processes are automated, digitalized. All this reflected in the qualitative and semantic component of labour, which acquires the features of «liberated labour» from the «alienated labour», according to the theory of Karl Marx, where the boundaries between the worker and resting time are being erased. Nowadays the progress in the field of digital and computer technologies of the industrial sector is carried out at a high speed and leads to the inability of functioning by the old principles of «saving on creativity». Scientific novelty of the research work is presented in the theoretical formation of the category «liberated» labour. Thу author addresses the essential characteristics of the category of «liberated labour», analyzes the classification of labour as a category of economics, reveals the prospects for the development of the category of «alienated» and «liberated» labour, takes the gender specifics and modern realities of socio-economic transformations into the account; the author developed a set of theoretical provisions, methodological approaches and practical recommendations for the formation of an environment of «liberated labour». The theoretical and methodological issues of the intensifying usage of liberated labour are applying the effect of the entirety and are presented by supplementing in the field of terminological apparatus by the author's concept of «liberated labour». The contours of innovative reproduction are substantiated, they are proposed to be formed on the basis of the creation of institutions for the regulation and standardization of work of a new generation, the opening of researching laboratories that study labour activity.