Comparative analysis of methods for assessing the effectiveness of banking activities

The global economic shock associated with the consequences of COVID-19 has shown the need for further development of ways to predict changes in key performance indicators of organizations. The financial market is a particularly important segment, as the adaptation of the public sector in this area is much slower than necessary. This work reveals the theoretical aspects of the concept of efficiency of banking activity in the Russian Federation, and also gives an idea of various methods of its study. It is concluded that the use of the methods of the theoretical block in assessing the effectiveness of banking activities should be applied in the study of customer satisfaction with the activities of the organization, as well as in the study of the level of social efficiency in the structure of the organization. The article also reflects the current state of the banking sector and provides a forecast of its development for 2021. The positive and negative features of each method of assessing banking activity are presented. The final part of the article analyzes the problems faced by the banking sector and displays a list of government steps to overcome them. In the process of writing this work, its goal was achieved, namely, the methods of evaluating the effectiveness of banking activities were studied. In accordance with this goal, the following tasks were solved: the concept of «efficiency of banking activity» was considered, the indicators of the banking sector in the Russian Federation were analyzed, the main problems for the development of the banking activity assessment system were studied, and the main methods of assessing banking activity were characterized.