Key factors influencing the management of innovation activity of industrial enterprises

Within the framework of analysis of innovative processes of an enterprise, the role of innovative activity as an indicator of effective management becomes obvious. The authors listed the main economic principles that affect innovation activity in general, briefly described them, then analyzed the dependence of innovation activity on various factors and proposed several ways to classify them. The possibility of changing the internal content and the transition of factors from one category to another was noted, and typical examples were given. In more detail, the key factors that have a major impact on the management of innovation activities, in particular the fourth industrial revolution, were considered. The authors showed the historical heritability of industrial revolutions from the first to the fourth (the introduction of the steam engine (the essence of the beginning of labor automation) develops into conveyor production, which with the next stage is transferred to the monitoring and full control of information systems with elements of artificial intelligence), demonstrated the development of features characteristic of sequential mechanization and automation. Based on the available results of the digital revolution and the existing promising developments, the authors conducted a SWOT analysis of the likely factors of innovation activity arising from the onset of Industry 4.0. In order to maintain high innovation activity, they justified the need to develop an action plan in case of the most likely threats.