THEORETICAL ASPECTS OF INNOVATION MANAGEMENT IN THE SYSTEM OF MODERN ECONOMIC CONDITIONS

Innovation processes are an integral part of modern economic system. They are observed at all levels of production. When analyzing possible measures to improve the efficiency of production of goods or services, the most promising ones were those that relate to the intensification of innovative processes in the organization's management due to their immateriality. In the article the authors highlight a number of historical aspects that affect the economic content of the elements of the production chain, briefly discuss the evolutionary stages of transition from mass production to quality, increasing the value of internal motivation in these processes.
The authors compared two models of behavior of economic entities: the neoclassical economic person and the innovator; and the conclusion was drawn about the advantages of choosing the latter. The authors explained the importance of innovative search, as well as its opportunities and prospects at the enterprise level, as well as at the industry and macro levels. The authors consider the factors of the external environment that influence the introduction of innovations in management, identifies and explains the endogenous factors that affect innovation processes, and draws conclusions about the need to form certain norms to stimulate innovative activities.