STRATEGY OF INNOVATIVE POTENTIAL OF THE RUSSIAN OIL AND GAS INDUSTRY: PROBLEMS AND CURRENT DIRECTIONS

In modern conditions of global integration, competition is increasing, both on the world and national markets, and therefore the role of innovation in the processes of economic development is increasing. Intellectual labor products have the highest value on the world market in comparison with other types of products. At present, it is the market that dictates the need to create conditions for widespread use of innovations, strengthen innovation activities due to its openness and tougher competition. Changes in the economy and the introduction of new elements into it and the emergence of new industries of a higher technical and economic level, in comparison with existing industries, are due to innovations that are initially designed to meet public needs. Initiators of innovations, seeking to improve the quality of life, become leaders of technological development, provoking other market participants to look for new solutions to improve their own competitiveness. As a result, there is an increase in the level of development of the economic environment at various scales: local, regional, national, and global. This article discusses the problems and current trends of the innovative potential of the Russian oil and gas industry.