EVENT TOURISM DEVELOPMENT AS AN EFFECTIVE GEOBRANDING INSTRUMENT AT MUNICIPAL LEVEL
- Authors: Skornichenko N.N.1
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Affiliations:
- Volga Region State University of Service
- Issue: Vol 11, No 1 (2020)
- Pages: 59-65
- Section: ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/7753
- DOI: https://doi.org/10.18287/2542-0461-2020-11-1-59-65
- ID: 7753
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Abstract
At present, branding of territories (geobranding) is one of the relevant areas of modern strategic communications, a strategy for the development and competitiveness of cities, regions, geographical zones and states, with the aim of capturing foreign markets, attracting investors, tourists, new residents and qualified migrants. To solve the problems of investment and tourist attractiveness of certain territories, the problems of geo-branding are paid close attention by state authorities, administrations of districts and regional tourist centers. In this regard, the issues of the development of geo-branding at the municipal level, the study of existing methods for assessing its effectiveness, as well as the allocation of an effective geo-branding tool – event tourism, are considered in the article.
About the authors
Natalya N. Skornichenko
Volga Region State University of Service
Author for correspondence.
Email: skorninn@bk.ru
Candidate of Economic Sciences, associate professor, head of the Department of Multifunctional Economics and Territory Development
Russian FederationReferences
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