MULTI-DIMENSIONAL STATISTICAL ANALYSIS IN INTERNET MARKETING


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Abstract

This paper discusses issues that allow to develop Internet business with the use of Internet technologies. The parameters of website promotion are studied. The analysis of requests is carried out using multidimensional methods, namely methods of cluster analysis, one-factor and two-factor analysis of variance. The SPSS statistical package was used to cluster keywords by priority groups.

About the authors

Alla Yurievna Trusova

Samara National Research University

Author for correspondence.
Email: lioner97@mail.ru

References

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Copyright (c) 2018 Алла Юрьевна Трусова

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