MULTI-DIMENSIONAL STATISTICAL ANALYSIS IN INTERNET MARKETING


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Abstract

This paper discusses issues that allow to develop Internet business with the use of Internet technologies. The parameters of website promotion are studied. The analysis of requests is carried out using multidimensional methods, namely methods of cluster analysis, one-factor and two-factor analysis of variance. The SPSS statistical package was used to cluster keywords by priority groups.

About the authors

Alla Yurievna Trusova

Samara National Research University

Author for correspondence.
Email: lioner97@mail.ru

References

  1. Kremer N.Sh. Teoriya veroyatnostei i matematicheskaya statistika: uchebnik dlya vuzov [Probability theory and mathematical statistics: textbook for universities]. M., 2010, 543 p. [in Russian].
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  3. Informatsionnyi portal yandex.ru. Kollektivnyi IT blog [Information portal yandex.ru. Collective IT blog]. Available at: https://yandex.ru/blog/metrika-club/4790 [in Russian].
  4. Informatsionnyi portal getclientsnow.ru. Personal’nyi SEO blog [Information portal getclientsnow.ru. Personal SEO blog]. Available at: http://getclientsnow.ru/kak-privlech-posetitelej-na-sajt-1 [in Russian].
  5. Informatsionnyi portal www.raskruty.ru. Servis dlya prodvizheniya saitov [Information portal www.raskruty.ru. Service for website promotion]. Available at: http://www.raskruty.ru/povedencheskie-faktory.html [in Russian].

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Copyright (c) 2018 Алла Юрьевна Трусова

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