MULTI-DIMENSIONAL STATISTICAL ANALYSIS IN INTERNET MARKETING
- Authors: Trusova A.Y.1
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Affiliations:
- Samara National Research University
- Issue: Vol 9, No 1 (2018)
- Section: MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/6723
- DOI: https://doi.org/10.18287/2542-0461-2018-9-1-%25p
- ID: 6723
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Abstract
This paper discusses issues that allow to develop Internet business with the use of Internet technologies. The parameters of website promotion are studied. The analysis of requests is carried out using multidimensional methods, namely methods of cluster analysis, one-factor and two-factor analysis of variance. The SPSS statistical package was used to cluster keywords by priority groups.
About the authors
Alla Yurievna Trusova
Samara National Research University
Author for correspondence.
Email: lioner97@mail.ru
References
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- Informatsionnyi portal www.raskruty.ru. Servis dlya prodvizheniya saitov [Information portal www.raskruty.ru. Service for website promotion]. Available at: http://www.raskruty.ru/povedencheskie-faktory.html [in Russian].
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