IMPROVING THE ACCURACY OF MARKETING PROCESS MEASUREMENT


Cite item

Abstract

The paper deals with the issue of improving the accuracy of measurements during field marketing research.
A test method for improving the accuracy of measurement results is proposed. The results of modeling with the help of Mathcad program, which confirm the increase in the accuracy of measurements of the predicted economic processes are presented.
The obtained model allows to reduce the socio-economic costs of forecasting processes in the management of economic systems.

About the authors

Valery Kirillovich Сhertykovcev

Samara National Research University

Author for correspondence.
Email: lioner97@mail.ru

References

  1. Bromberg E.M., Kulikovsky K.L. Testovye metody povysheniia tochnosti izmerenii [Test methods for improving the accuracy of measurements]. M.: Energiia, 1978, 176 p. [in Russian].
  2. Dyakonov V.P. Mathcad 11/22/13 v matematike. Spravochnik [Mathcad 11/22/13 in mathematics. Handbook].
  3. M.: Goriachaia liniia–Telekom, 2007, p. [in Russian].
  4. Kotler F. Osnovy marketinga [Basics of marketing]. Kiev, 2001, 250 pp. [in Russian].
  5. Kobyakov A., Khazin M. Zakat imperii dollara i konets Pax Americana [Sunset of the dollar empire and the end of Pax Americana]. M.: Veche, 2003, 120 p. [in Russian].
  6. Chertykovtsev V.K. Modelirovanie marketingovykh protsessov. Rossiia. Vek XX–XXI. Ekonomika. Politika. Istoriia. Kul’tura [Modeling of marketing processes. Russia. XX-XXI Century. Economy. Policy. History. Culture]. Samara, 1915, pp. 48–54 [in Russian].
  7. Chertykovcev V.K. Method of increasing the accuracy of marketing research Modern approaches to the
  8. management of economic systems in the conditions of global transformations. Publishing House Science and Innovation Center Saint-Louis, Missouri, USA, [in English].
  9. Patent. № 2601177 Rossiiskaia Federatsiia MPK G06F 17/18, G06F 11/08. Ustroistvo dlia povysheniia tochnosti izmerenii. Chertykovtsev V.K.; zaiavitel’ i patentoobladatel’ Federal’noe gosudarstvennoe avtonomnoe obrazovatel’noe uchrezhdenie vysshego obrazovaniia «Samarskii natsional’nyi issledovatel’skii universitet imeni akademika S.P.Koroleva». № 2014146863/08; zaiavl. 20.11.14’; opubl. 27.10.16 Biul.№ 30 [Patent. № 2601177 Russian Federation, MPK G06F 17/ 18, G06F 11/08. Device for improving the accuracy of measurements. Chertykovcev V.K.; Applicant and patentee Federal State Autonomous Educational Institution of Higher Professional Education «Samara National Research University». № 2014146863/08; applied 20.11.14’; published 27.10.16 Bulletin № 30 [in Russian].

Copyright (c) 2018 Валерий Кириллович Чертыковцев

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