MAIN ELEMENTS AND STAGES OF PRICE POLICY DEVELOPMENT AND SALES MANAGEMENT STRATEGY


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Abstract

The article considers the main stages in the development of the company's sales management price policy, as well as the activities carried out at each stage.

 

 

 

About the authors

I. Yu. Krylova

Samara National Research University

Author for correspondence.
Email: lionernew@gmail.com

E. E. Klokova

Samara National Research University

Email: lionernew@gmail.com

References

  1. Kondrashov V.M. Menedzhment prodazh: ucheb. posobiye [Sales Management: Textbook. allowance]. M .: Vuzovskiy uchebnik, 2016, 279 p. [in Russian].
  2. Konoplev S.P., Konopleva V.S. Menedzhment prodazh: ucheb. posobiye [Sales Management: Textbook. allowance]. M.: INFRA-M, 2012, 304 p. [in Russian].
  3. Problemy planirovaniya i upravleniya: Opyt issledovaniy [Problems of Planning and Management: Research Experience], ed. A.M. Zhandarova. M.: Economics, 2017, 355 р. [in Russian].
  4. Vetogradov V. Upravleniye prodazhami [Management of sales]. 2nd ed. St. Petersburg: Peter, 2015, 240 p.
  5. [in Russian].

Copyright (c) 2018 И. Ю. Крылова,, Э. Е. Клокова

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