SYSTEM MANAGEMENT OF LOGISTICS PROCESSES
- Authors: Yudichev E.I.1, Сhertykovcev V.K.2
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Affiliations:
- Samara state University of Economics, 141, Sovetskoy Armii street, Samara, 443090, Russian Federation.
- Department of strategic management, Samara University, 34, Moskovskoye shosse, Samara, 443086, Russian Federation.
- Issue: Vol 7, No 3 (2016)
- Pages: 133-138
- Section: MATHEMATICAL AND INSTRUMENTAL METHODS OF ECONOMICS
- URL: https://journals.ssau.ru/eco/article/view/6001
- DOI: https://doi.org/10.18287/2542-0461-2016-0-3-133-138
- ID: 6001
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Abstract
The article discusses the management of material flows in the
logistics system. One of the elements of enterprise management is
the marketing concept that emerged in response to market saturation
of certain types of products and services. the main components of
management for implementation of enterprise marketing concept
are components of the marketing mix “4P”: product, price, place
and communication
About the authors
E. I. Yudichev
Samara state University of Economics, 141, Sovetskoy Armiistreet, Samara, 443090, Russian Federation.
Author for correspondence.
Email: morenov.sv@ssau.ru
V. K. Сhertykovcev
Department of strategic management, Samara University,34, Moskovskoye shosse, Samara, 443086, Russian Federation.
Email: morenov.sv@ssau.ru
References
- Dyakonov V.P. Mathcad in mathematics. Reference. M.: Hot line-Telecom, 2007.
- Kotler P., Marketing Management: Analysis, Planning, and Control, Prentice-Hall. 1967.
- Tyapukhin A.P. Logistics. M: Izdat. Yurayt, 2012.
- Chertykovcev V.K. The problem of stability of development of socio — economic systems.
- Modern innovative approaches to development of economic relations in conditions of globalization.
- Proceedings of the International scientific and practical conference. Part Sciense Book Publisching
- House Yelm, WA, USA. 5. Chertykovcev V.K. the Problem of management in marketing Samara: proceedings of the
- Academy of management: theory, strategy, innovation. 4(11).
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